NAME Signs To LIFEFORCE RECORDS

Lifeforce Records has announced the signing of California's NAME (a.k.a. NEW APPROACH TO MARTYRS EXPRESSIONS).

Founded in 2003 by brothers Wes and Jeremy Fareas, the NEW APPROACH TO MARTYRS EXPRESSIONS is an amalgam of experimental tech metal, grindcore, ambient sounds, freeform jazz, blues, cultural world music, an odd sense of humor, and maniacal mood swings. Known for its chaotic energy, NAME breathes vivid new life onto the stage. NAME steps out of the confines of the expected, swearing to the sense of bedlam in art that is currently left abandoned. "Music isn't supposed to be safe, it's meant to catapult you into a risky situation," says Wes. "We want to revive danger in art. We're trying to show that as much as possible."

What is further promising is the band's ability to survive and evolve when reality deals the worst of hands. Having survived member changes, theft, a freeway accident on tour in which the band's van rolled down a steep hill seven times, and the ensuing hospitalization; the passion prevails. With personality and passion in the portrayal of art, NAME restores honesty in music.

With a few EPs, a full-length album ("Portrait", 2004) and all-new genre-bending material for its Lifeforce 2009 debut, "Internet Killed The Audio Star", which is set for a late summer release, NAME has set out to remold all the stagnant preconceptions of heavy music. Vicious, progressive, passionate, and thoroughly unpredictable… witness what a group of artists are capable of feeling.

For more information, visit www.myspace.com/name.